For cosmetic surgery, it’s been a (very!) long way to Tipperary. Many corporate managers take the view that terrific innovations that meet a key consumer need will, with a little market acumen, pretty much sell themselves. But in some cases, new techniques can take a very long time to come into their own, as the case of cosmetic surgery clearly shows.

According to scientific studies, most men between the ages of 40 and 80 feel that they are in good or even excellent health. Unfortunately, there are many men for whom this does not hold true, prompting many health experts to advise men to do more to safeguard their health – but without going overboard.

A beautifully composed fragrance is like a perfect piece of music. Even simple chords have an irreversible, magical appeal.

I never attended perfumery school, but I can easily imagine how an aspiring perfumer feels when he or she is let loose for the first time with the entire repertoire of keynote scents. When I was nine years old, I often sat in front of a Bechstein concert grand piano, which belonged to family friends, and tickled the ivories, as they say.

Stronger muscles, less pain

Weight training is not just for bodybuilders and models. Anyone seated most of the day at a desk can also benefit from targeted exercise. Power training can also help prevent backache.

An ingenious marketing trick or an olfactory counter-revolution? During the world economic crisis of the 1930s, Jean Patou sought to counter the general depression with a firecracker of a fragrance. His perfume, Joy, became the most expensive fragrance of all time, not to mention one of the best-selling.

Her fingers paint circles on foreheads, temples, cheekbones - with flowing movements - she could do this in her sleep. Dark-red nail varnish peels off her nails.